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Entrepreneurs benefit from setting ambitious goals, even though most people do not need grand ambitions at all.
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26 Aug 2026
David Heinemeier Hansson quoted
Their wordsAnd I will say I've actually changed my mind on that a little bit. I spent quite a lot of time speaking the other book that there are a lot of people who don't actually need those ambitions. And I also-- That's also true. We don't want 8 billion Elons running around the world. Would be rather crazy, I think. But I've come to realize that for entrepreneurs, it's healthy to have suitable chunky goals.